photography CREative direction model scouting & development

ABOUT

Self taught photographer since 2016 with a background in model booking, scouting, development and creative direction. I work across fashion, lifestyle and automotive photography in London and Los Angeles.
Born and raised in London, I’ve been taking photos since childhood. First on disposable cameras my dad would give me as a child and later on with a camera he got me for my 15th birthday. That early habit of documenting everything gradually evolved into a career, and I’ve been shooting ever since.
Over the years my work has been shaped by my background in fashion. In 2017 I co founded a modelling agency championing diversity. In 2018, I began working with Los Angeles Apparel, where I’ve continued to shoot, cast and help shape the brand’s visual world across campaigns, e-commerce and large scale creative projects. Alongside this, I worked on client side and agency side of model booking.  first as a Model Booker for ASOS, then in scouting and development roles at M+P Models and Models 1, two prestigious London based agencies within the BFMA (British Fashion Model Agents Association).
My personal love for classic cars naturally evolved into a full body of work over the years. What began as taking photos at local London meets grew into travelling for events like San Marino Classic Car Show, Japanese Classic Car Show, Como Car Week, London Concours, Concours of Elegance and Goodwood Revival to name a few. That passion has shaped a portfolio that now spans both fashion and automotive industries.